On April 5, the first meeting with key consumers – young people from 16 to 23 years old - took place in the office space of the Moskovskiy Kartofel company. Based on the results of the survey, we selected a focus group that took part in the creative hour.

Young consumers of potato chips:

1. We saw the «kitchen» from the inside – an innovation center where new tastes are developed and tested.
2. We tried the classic chips Moskovskiy Kartofel, as well as exclusive brand novelties that will be released on the market very soon.
3. We learned more about the legendary brand of the country's first chips, and also participated in the discussion of the company's current and future projects.

The students talked with technologists and the marketing team, shared their ideas and, of course, did not leave empty-handed. At the end of the meeting, everyone took a gift set of chips with them.

We plan to continue holding such meetings, as well as open an internship program for students and graduates. Successful interns will be enrolled in the production staff and in the office of the Moskovskiy Kartofel company.

How to stay effective and in demand while working in large-scale food production? What else can and should be learned? Come to us to find out – we will be glad to everyone!